CLASS: JOUR 3241W Advertising Strategy and Creative Development

ASSIGNMENT: Final Project “Creative technology and creative innovation”

TASK: Choose a brand that you believe in, then choose a problem that it can get behind. Find a way to use technology to solve this problem.

(spoiler, this is one of my favorite class projects to date!)

This final project was facilitated by myself along with three other talented students. My role/work: The problem, consumer overview, personas, lifestyles, attitudes, target audience mood-board, why should people believe us, and lastly the mockup promo video! I had a lot of fun putting together the video in particular. Editing is not my strongest suit, especially when I have limited resources, however, I am happy with how it turned out and feel as though it has the potential to resonate with our target market. It was created using the editing platform Capcut.