The challenge: Make Depop the talk of the town once again for those who have forgotten or dismissed them. Create a campaign focused on getting people talking, that lets them know that Depop is the most exciting, relevant, and inspirational place to buy and sell circular fashion.

Truth: Sustainability matters to me

Tenison: The ease of shopping fast fashion makes it hard to stop.

Main Idea: Destroy fast fashion.

Our consumer:

Emily Hart, 27 | London, UK | Works at a cafe

Lifestyle & Habits: Style-conscious but budget-aware: Emily loves staying on top of trends but often turns to fast fashion for affordable options.

Social media-influenced: She follows influencers and fashion accounts, shaping her style through Instagram trends and seasonal looks.

Mixed shopping habits: While Emily loves the thrill of new finds, she's recently started noticing the environmental issues tied to fast fashion but hasn’t fully embraced sustainable alternatives yet.

CREATIVE DELIVERABLES:

Members of my group: Elizabeth Neeser, Lily Hansen