Truth: Trader Joe’s has reliable, essential groceries so I can feed myself for the week.
Tension: But I always open my pantry and don’t have the food I actually crave.
Main idea: Shop for the real you.
“
“Food For Your Mood”
Mystery bags according to your mood.
Billboard ad
Tram stop ad
The After-Hours Pantry
Need Trader Joe’s when they’re not available?
TJ features a vending machine with mystery bag options.
Located in subways, bus stops, & outside bars.
Social idea #afterhourspantry.
Members of my group include:
Bailey Polsin, Lydia Nelson, Trinity Vang